3+ day, 18+ hour ago   (368+ words) Advertising pays the bill for the Internet, funding most websites and generating all or a significant amount of the profits at Alphabet (Google), Meta, TikTok, Alibaba, Amazon, Microsoft and Apple. This is a big problem for the Internet. Referral traffic…...

3+ day, 15+ hour ago   (634+ words) It's not an advertising deal, but it could shake up the artificial intelligence (AI) industry and the technology that advertisers use to create content, buy and target media and serve ads. Nvidia confirmed Thursday that it has entered into a…...

3+ day, 14+ hour ago   (285+ words) Snapchat wants to become a hub for creating, sharing, and managing plans, blending digital and real-life functionality while challenging popular apps like Partiful. Internal findings from Snap show that 35% of U.S.-based users between the ages of 13 and 24 report using group…...

3+ day, 16+ hour ago   (246+ words) Companies specializing in email are rushing to integrate their products with AI assistants. For instance, Constant Contact, an AI-powered marketing firm serving small businesses and nonprofits, has launched a connector in Anthropic’s AI assistant Claude, giving clients a faster way…...

3+ day, 18+ hour ago   (556+ words) I spent over a week trying to get my head around Atlas, a “brain wearable device” worn behind the ear, which the launch press release said can “map your brain and master your mind.” Sounds scary, I thought, until reading…...

3+ day, 22+ hour ago   (855+ words) In July I wrote about the industry's love affair with visibility-based metrics. You can connect the data, but you still have to earn the authority. A few weeks later, the market ran the experiment. In the undying quest to make…...

3+ day, 21+ hour ago   (822+ words) Autonomous functions will become the operating model as generative AI gives brands an opt-out from browser cookies in this rewired world. The technological transition is not theory, but rather a way for brands to gain better targeting options from advertising…...

4+ day, 19+ hour ago   (465+ words) Siding with LinkedIn, a federal judge has dismissed two class-action complaints alleging that the company scans users' browsers to learn which extensions have been installed. In a three-page ruling issued Tuesday, U.S. District Court Judge Vince Chhabria in the Northern District…...

4+ day, 17+ hour ago   (450+ words) Cologuard has tapped telenovela icon Gabriela Spanic for its latest Spanish-language campaign. “What are you doing with that box?” she demands of a dashing man removing her Cologuard package as a new:30 spot begins. “I have to get checked for colon…...

4+ day, 17+ hour ago   (178+ words) Email marketers can suffer big headaches when trying to mail temporary, disposable and throwaway addresses. Here's a possible workaround: BizzContacts has launched what it calls a Disposable Email Checker. The free online tool is designed to give businesses “a simple…...